5 Content Tips Every Marketer Should Know

Did you know that there are more than 600 million blogs on the internet?

Blogging and other forms of content like case studies, infographics, whitepapers, testimonials and reviews, and long-form content, are essential components of any digital marketing strategy. Different types of content allow businesses to connect with customers in different ways. Content improves conversions, helps build trust with the community, and helps generate leads – perhaps more effectively than any other marketing tactic.

Today, we’ll go over a few content tips every digital marketer should have in their arsenal:

1. Nail Grammar, Every Time (…or is it “everytime?”)

Despite a societal tendency to favour content that is 140 characters or less, long-form content is proven to perform better and bring in more leads. Why? The answer is pretty simple. A blog of more than 2,000 words will:
• Allow for the incorporation of more keywords and keyphrases
• Offer relevant information to customers
• Position the customer as an “industry expert” and build trust with the audience
• Increase the likelihood of sharing on social channels

2. Write Long-form Content

Despite a societal tendency to favour content that is 140 characters or less, long-form content is proven to perform better and bring in more leads. Why? The answer is pretty simple. A blog of more than 2,000 words will:
• Allow for the incorporation of more keywords and keyphrases
• Offer relevant information to customers
• Position the customer as an “industry expert” and build trust with the audience
• Increase the likelihood of sharing on social channels

3. Refresh Old Content

The great thing about content is that it can always be primped up and republished. If you’re in need of new content but don’t have the internal resources to get it done, consider repurposing an old blog, case study, or white paper. Change the title and cover photo, update the headers with fresh content, and add a paragraph or two with updated information.

Another tip: content published through other channels like webinars or livestreams can easily be transcribed and converted to text. The same can be said in reverse – an old blog or article can be converted into a webinar, podcast episode, or infographic.

4. Promote Content on Multiple Social Channels

Even the best content is useless unless it is discoverable. By publishing content on multiple social channels, like LinkedIn, Facebook, Twitter, and Instagram, you exponentially increase the likelihood of capturing new leads. It’s important to understand the subtle differences between buyers on different social platforms. Facebook users, for example, spend up to 35 minutes each day just scrolling. Conversely, LinkedIn users spend only about 17 minutes per month on the site. From this, one can discern that LinkedIn users are expecting to find content of deeper value, whereas Facebook users tend to look for tiny bits of information that are entertaining and easy to digest. By analyzing the readily available data on most social platforms, you can create more targeted posts that increase the likelihood of conversions with each audience subsect.

5. Publish Content that Is Shareable

The number one reason why people republish content on their own social media platforms is because they think others in their network will find it interesting, entertaining, or informative. To understand this better, one must conduct research on social platforms to determine what customers desire, what competitors are doing, and the buying patterns of customers and prospects. Blogs with shareable titles might include:
• How-tos
• Top 5s or 10s
• Infographics
• Tips and tricks
• Step-by-step guides

If you take one thing away from today’s blog it should be this: content marketing is so, so important. Whether you have a marketing team of 2 or 20, the guidelines are the same. Content should be clear, concise, relevant, and shareable. 

Check out our blog for more examples of content marketing.

Previous Article
Social Media Marketing & the benefits for Your Business
Next Article
7 Creative Content Marketing Strategy Ideas that Will Produce Amazing Results