E-Commerce Store Optimization
Since the first documented online purchase was made in 1994, e-commerce has expanded into a multi-trillion-dollar industry. More than one quarter of the global population are online shoppers – that’s more than 2.05 billion people. Whether you sell flower boxes or snowblowers, the world wide web is rife with potential.
In today’s article, we’ll cover seven important ways to optimize your e-commerce store and maximize conversions.
Let’s jump in.
1. Provide Personalized Offers
A great and easy way to boost conversions is by appearing to customers as if you are reading their minds. Use pre-existing data to give customers personalized offers based on previous purchases and spending patterns. A customer who recently bought a winter coat, for example, might get a personalized email offering a discount on a mitten and scarf set. Someone who purchased 10 products might get a notification offering the 11th for free. Personalized offers are a way of rewarding customer loyalty, and building a connection with the community.
2. Offer Free Shipping
Did you know that extra costs are the number one reason for shopping cart abandonment? Adding small fees at the end of a checkout process might not seem like a big deal, but to the customer it can come across as a penny-pinching ploy, or a sneaky way to bring in more cash. At this point in e-commerce history, free shipping is almost a given.
3. Capitalize on Potential Conversions with Card Abandonment Software
Abandoned carts are a sad thing. A customer lands on a site, takes the time to pick out the perfect product, goes through the checkout process, and backs out at the very end. It seems so unfair! Cart abandonment software ensures that, even though this person did not click “submit,” businesses can capture the contact’s information, and use the opportunity to send a one-on-one email.
4. Use Live Chat
Customers who use live chat are three times more likely to make purchases compared to those who do not. Live chat gives employees the opportunity to answer users’ questions immediately, significantly reducing bounce rate. What’s more, live chat allows agents to deal with multiple customers at once, saving time and increasing efficiency on the business side.
5. Cross-Link to Relevant Categories
A foolproof way to encourage conversions is by peppering cross-links to relevant products throughout a site. A product page featuring tires, for example, might include a sidebar with links to pages featuring different hubcaps or brake calipers. By pairing related items, you increase the likelihood of customers purchasing multiple products, and reporting a positive user experience.
6. Make Blogging a Priority
You might wonder what blogging has to do with e-commerce. The truth is: a lot. People read blogs before they buy things. People trust the content they read, and it helps build loyalty with the brand, and position the company as an industry expert. By including relevant keywords in areas like meta tags, meta descriptions, and headlines, it helps drive organic traffic, bringing a batch of new, interested prospects to the site. Blogging not only informs customers, it also provides an opportunity to promote your own products by linking to relevant product pages.
7. Use a Thank You Page
No matter what you sell, or what business you’re in, conversions are what matter most. To achieve success with an e-commerce site, one must personalize content, provide relevant links on product pages, and interact with customers to build loyalty. For more tips on operating an e-commerce store, and other area of marketing, check out the rest of our blog.