Digital marketing is vital to staying afloat for online sales in our fast-paced world.
Many companies; however, are unable to provide the time or in-house resources necessary to launch a full-blown marketing effort. This often means outsourcing the marketing project to a private firm. Choosing the right digital marketing team can bring your business to another level. From the experts at PaintedRobot, here’s some advice for how to choose the right digital marketing agency:
DETERMINE YOUR NEEDS
Choosing a digital marketing firm without first defining the needs of your company is like buying a car without test driving it first – it just doesn’t fly. Prior to conducting research and exploring the market, it’s crucial to set clear goals, and evaluate how much you are willing to spend to achieve them. Make a checklist of “must-haves” and nice-to-haves.” Some marketing agencies offer a full-service package, whereas others specialize in areas like SEO or web design. By first defining your needs, you will make the job of selecting the right marketing firm that much easier.
DO YOUR RESEARCH
Now that you’ve got a checklist, it’s time to do some investigating. Check out companies’ About Us pages to understand their mission and values, read reviews, and contact previous customers to get a feel for each company. Another great way to evaluate a marketing firm is by checking out their own presence online. Is the firm active on social media? What type of tone do they use in their marketing materials? Is their content professional, creative, and accurate? Do the company values resonate with your own business?
GET TO KNOW THE TEAM WITH A FACE-TO-FACE MEETING
Before settling on a digital marketing agency, consider setting up meetings with your “top picks.” Times are a ‘changing, so be prepared to meet virtually. Either way, chatting with your potential marketing agency face-to-face allows both sides to get a “sampler” of what working together might look like, and to better understand the project at hand. Be transparent about your goals and budget, and ask specific questions about how the team might work to achieve such goals. You may also request case studies of past clients from similar industries.
GET PROPOSALS FROM MORE THAN ONE FIRM
As mentioned before, not all marketing companies offer the same services. Some provide a “one-stop-shop,” while others specialize in one or two areas. To help you make a final decision, consider requesting proposals from each marketing agency of interest. This will give a better idea as to the extent of the team’s technical knowledge, an estimated timeline, how the plan aligns with your budget, and the type of involvement and feedback you will have throughout the project. Some companies are deeply involved with their clients, informing them of any and all updates throughout the process. Others choose to report back only once the project is over.
Making the decision to hire a digital marketing agency is the first important step in getting your website on the map. At PaintedRobot, we understand that selecting the perfect company to guide you on your marketing journey is a daunting task. That’s why we offer full transparency with all our marketing efforts, and are willing to get to know you and discuss your project before jumping into anything full-tilt. To learn more about who we are and what we do, get in touch with the team today.