Before the 1990s, marketing was a “boots on the ground” kind of thing. With the arrival of the internet and Web 1.0 platform, the age of flyers, posters, paper newsletters, and billboards was pushed aside. Enter digital marketing.
Unlike traditional marketing, digital marketing allows businesses to connect with a massive pool of contacts in real time, across a multitude of platforms. In today’s technological era, having a prominent online presence is imperative. From the digital marketing professionals at PaintedRobot, here are a few ways to help you get started with marketing a business online:
KNOW YOUR BRAND
Before launching head-first into any marketing strategy, it’s essential to define the brand, and to have an in-depth understanding of the audience. Consistency is key to winning the hearts of new and existing customers. Disjointed marketing efforts look unprofessional, and make it difficult to build trust with an audience. Before even dipping a toe into the fast-paced pool of digital marketing, you should know the answers to these questions:
- Who am I marketing my product/services to?
- What is my company’s mission?
- What are my company’s core values?
- What do my customers want?
ENGAGE A FULL-SERVICE DIGITAL MARKETING AGENCY
An effective marketing strategy has many moving parts; web design, search engine optimization, recurring content, analytics and tracking (the list goes on…). When you’re starting off, this list can seem overwhelming and unattainable. Hiring a full-service digital marketing agency means you can hand over the tough stuff to the professionals. Learning how to craft the perfect landing page, or research and integrate relevant keywords into content are skills that take years to acquire. What’s more, a digital marketing firm will provide a long-term strategy designed to adapt with the growth of your business. You can expect full transparency every step of the way, and a detailed report at each phase in the process.
CREATE A CALENDAR
We all know it: content is king. Content is the portal through which your business will attain its success. Without a consistent, quality content schedule, your chances of succeeding in the digital world are slim to none. Creating a blog is the first step. Choose topics that are relevant to the industry, and interesting to your audience base. Whether you post once a month or twice a week, content should be interesting, unique, and timely.
LEVERAGE THE POWER OF SOCIAL MEDIA
Social media is one of the most widely used tools for digital marketing. It’s a cost effective, efficient way to promote a brand online, build trust with existing and new customers, and garner prospects. Building a presence across social media platforms takes resources, patience, and knowledge of the market. Start small – avoid signing up for more than three platforms at once – and integrate the posting schedule into your content calendar. Ensure posts reflect the brand, and try to share a healthy dose of both business and personal messages. No one enjoys being constantly bombarded by salesy content.
GET YOUR SEO UP AND RUNNING
SEO is a brilliant marketing tactic because it helps makes your company memorable. An effective SEO strategy ensures your site pops up in search engines when a user searches for a relevant term or keyword. In comparison with social media, which is useful because it casts a wide net, SEO attracts relevant traffic with a high conversion potential. Another benefit: SEO is measurable. Off the bat, you can track the success of each short and long-term campaign. There are two ways to get an SEO strategy up and running: hiring a professional digital marketing agency, or using DIY tools.
Whether operating a small local business, or a multi-national company, the steps remain the same when it comes to crafting a digital marketing plan. Research, meticulous planning, and consulting the experts will ensure a fail-proof strategy that delivers results. To learn more about the services offered by the digital marketing experts at PaintedRobot, touch base with one of our team members today.