Case Study
The Innova Solution Web App
Inclusive solutions for an enhanced workforce.
Background
The INNoVA Solution is a government-funded private company launch with a vision to empower an inclusive Canadian workforce. PaintedRobot’s mission was to migrate some of the responsibilities, services, and features away from CCRW (the parent government organization) and create a new innovative marketplace platform on which service companies and job seekers could learn about and access resources to foster inclusive workplaces.
The Challenge
The new team at INNoVA had an idea and a vision that required a marketing site and a fully functioning web app all in one. The marketing site had to use clear messaging to showcase INNoVA’s services and features in specific user journeys based on what matters to each user type. Notably, the site had to be accessible and accommodating for users with disabilities.
Objectives
Showcase Innovation in the Space
Showcase the innovation and modern approach that INNoVA takes to workplace accessibility.
A Design that Matches the Brand Vision
Match the site’s design and layout to the INNoVA team’s vision and represent their desired brand appearance and feel.
User Journeys to All Products and Services
Create clear user journeys to all products and services, with businesses as the priority customer user type.
Accessibility Without Compromise
Make the site as accessible as possible without negatively impacting the primary customer’s user experience or compromising the desired brand feel.
Our Process
Research the Market(s) and Competition
We researched the target audience, conducted marketing research on job boards, learned about management systems, and consulted on accessibility and inclusion.
Structure Users and Products/Services
We developed user personas and determined which products and services are best for each. We built specific user journeys for each user type that led to those products and services.
Design Specific User Journeys to Goals
Once users were known and their targeted products and services were defined, we built out specific user journeys linked to specific conversion goals to be incorporated into the site design.
Design, Build, and Integrate accessiBe
We started the design and build phases, integrating accessiBe for powerful user-based accessibility options and compliance.
Results and Solutions
The final product is a dual-user platform solution.
Both user experiences are designed with accessibility at the forefront, considering the specific needs of employers and job seekers in an ever-growing accessible workplace.
For Job Seekers
A user-friendly interface allows job seekers to manage their profiles, search and apply for jobs, receive match notifications, benefit from a mentorship program, and access valuable learning resources.
For Employers
A dedicated portal offers company page updates, job management features, candidate management and watching, job posting capabilities, and member-only course access for employer team education.
Key Features Highlighted
Job Seeker’s Dashboard
Candidates have everything they need to customize their job hunt.
Profile Management
Users can easily manage and update their job profiles, aligning their skills and experiences with potential job opportunities.
Mentorship Program Access
Engaging in mentorship relationships directly through the platform fosters personal and professional growth.
Resource Hub
A centralized location for job-related resources ensures job seekers have the tools they need to succeed.
Employer’s Dashboard
Employers can post their jobs and see everything at a glance.
Company Page Customization
Employers personalize their company pages, showcasing their commitment to diversity and inclusion.
Job Manager
A seamless job posting and management system allows hiring managers to efficiently track applications and job postings.
Candidate Watch Feature
This tool lets employers preview potential candidates and reach out to those who are a good fit for their role.
Accessibility and Design
The platform’s design is intuitive and compliant with accessibility standards by integrating accessiBe’s accessibility plugin, which ensures that all users, regardless of ability, can navigate and utilize it effectively. Key design elements include:
High Contrast Interface
Ensures readability for users with visual impairments.
Screen Reader Compatibility
Allows seamless use for those who rely on assistive technology.
Simplified Navigation
Ensures that all features are easily reachable, minimizing the cognitive load for neurodiverse users.
Conclusion
The INNoVA Solution stands as a testament to the growing inclusive workplace in Canada and the need for inclusive design and development innovation. It bridges the employment gap for individuals with disabilities and offers employers the tools to meet their diversity and inclusion goals. This platform aims to set a new standard for accessible job boards and the future of corporate responsibility.
Reflection
The INNoVA Solution’s marketing site was a rewarding partnership in which the PaintedRobot team worked hand in hand with INNoVA to build a technical infrastructure that would empower users. We succeeded in simplifying, explaining, and managing client expectations to offer many solutions or ideas that they may not have otherwise considered.
The marketing site was a success, and PaintedRobot went on to do additional work with the parent company CCRW. The site was intentionally built with INNoVA’s non-technical team in mind. It was a smooth transition for their internal team to take over web content edits and simple development after some basic initial training.
See The INNoVA Solution
Website
See how we helped The INNoVA Solution empower workplace accessibility with its innovative products and services.
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