The Benefits of Hiring a Web Design Company vs Using DIY Tools
Most people rely on the internet to find information. Whether a business wishes to succeed online or offline, a professional, easy-to-navigate, and visually attractive website is crucial to success. Before a customer makes a purchase, they evaluate a company based on its website. A quick scroll through the homepage determines whether the visitor will purchase a product, return for a purchase later, or leave and never return. This is your chance to make an impact. Designing a quality website is a complex, nuanced process that encompasses different aspects of the user experience. Achieving top-grade web design can only be done by hiring professionals.
Here are a few benefits of hiring a professional web design company (as opposed to using DIY tools):
There Is a Process
Companies like PaintedRobot are made up of teams with years of experience under their belts. When it comes to DIY web design tools, the job is often done in patches—working on one element at a time to suit each tool—offering a temporary solution to the problem. Professional web designers are meticulous planners, and systematic in their approach. Each step in the process—like strategy, testing, and launching—includes a timeline and set of goals. Once the process is complete, you can expect an in-depth analysis of the results. No surprises. No fuss. The job gets done.
You Save Time
As a business owner, you have better things to do than configure the placement of images on a page, or tweak a line of code to align paragraphs. By leaving the tough stuff to the experts, you save considerable time, energy, and resources that could be put into other areas of the business. If you’ve never crafted a website before—trust us—it’s not as easy as it might look.
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You Save Money
At the onset, giving it your best go with DIY web design tools can seem like a cost-effective option. How-to videos on YouTube make designing a website look easy. Once you get into the nitty gritty; however, it’s easy to do more damage than good. Web design is most successful when implemented by the hands of a professional. The digital world is constantly evolving, which means a website must evolve along with it. Professional web designers are equipped with the tools necessary to ensure your website is up to standard. Remember: time is money. Your time is money.
Cross Platform Devices
Gone are the days when you could simply launch a website with a single page, simple web design and a mission statement and that was all you needed. In today’s connected world, websites need to be interactive, engaging and in most cases, optimized for best performance. What’s more, mobile experience matters. Websites need to be optimized to perform properly across several different platforms and resolutions in order to work properly on each device. See Google’s Mobile First indexing best practices for more details.
Get Marketing Help and Expert Business Advice
Hiring a professional web design company gets you more than just a pretty website. Most teams are made up of professionals of all backgrounds – marketers, developers, and salespeople. A good web design strategy utilizes all these skills, making your website the best possible version of itself. Forget hiring one person for SEO, one person for digital marketing, and another person to help boost local business. Hiring a team like PaintedRobot means you get the full package, with access to services like retargeting and display ads, keyword research, conversion rate optimization, and more.
Expect a Collaborative Environment
One of the best parts about hiring a web design team is that everyone is on your side. You’re all working towards the same goal: to get your website on the map. An important part of running a web design firm is ensuring a positive, professional, and friendly relationship with clients. With a talent pool of different skillsets working on your project, expect an open and collaborative working environment.
Hiring a professional web design team is essential in today’s digital world. Companies like PaintedRobot don’t just fix your website – they provide a host of services like on-page SEO, citations, analytics and tracking, and landing page development to create a website customers love. To learn more about our services, get in touch with the team today.