Hiring a Digital Marketing Team
For smaller businesses, hiring a digital marketing team can be intimidating. It’s a long-term, and potentially costly commitment. The truth is that nothing matters more than getting new customers to your site, and marketing is the way to do it. An online marketing agency can utilize the ultimate digital playground – the Internet – to achieve a wide variety of industry-specific goals.
Their innovative behaviours and creative talents can be a tremendous addition to any business as the limitless nature of the online space can enhance a businesses’ capability in a multitude of domains. The collaborative nature of a marketing firm can help drive the goals and direction of a company. While this may sound too good to be true, most agencies are equipped with the tools and indicators that are designed for maximizing the business potential and meeting their objectives.
If you have a small, close-knit team that tends to favour the “DIY ethos,” we totally get it. There are a few things; however, that shouldn’t be learned through YouTube tutorials and how-to articles. From the digital marketing experts at PaintedRobot, here are a few benefits of hiring a full-service marketing team for small and medium-sized businesses:
You Can Hire for Your Specific Needs
When hiring an external marketing firm, you have the luxury of choice. After determining the needs and goals of the company, you can take the time to research multiple digital marketing agencies and pick the one that suits you best. No two marketing teams are alike: some offer a handful of services and help companies in all industries, whereas others focus in one area, like SEO or web design, and are experts in one or two niche industries.
Agencies also have access to analytic tools and indicators that allow them to gain more insights about a companies’ performance in specific areas. Customer interaction, social media scheduling, search visibility, many of these insights require their own tool that can get expensive. Most agencies have these tools and can provide your business with the appropriate metrics and create a strategy to improve the ones important to the businesses’ needs.By choosing a company that aligns with your company values and goals, you set yourself up for nothing but success, and a seamless deployment of any strategy.
You Remain in Control
As a small business owner, you’ve worked hard to get where you are. You take pride in your team, in your office, and in your accomplishments. For some, it can be difficult to let go of certain parts of the business. Digital marketing agencies like PaintedRobot provide full transparency when it comes to your digital marketing strategy so you can hand us over the project with 100% confidence.
An initial set of meetings will determine your long and short-term goals, and help the marketing team have a better understating of your expectations. Once the strategy is launched, expect full detailed reports and absolute forthrightness from those in charge of the effort.
You Save Money
The alternative to hiring an external firm is to hire a handful of new employees, or to train existing employees by teaching the appropriate skills. At the onset, tohire digital marketing employeesin-house may seem like the way to go, but this requires more than hiring just one marketing manager. To do the quantity and calibre of job done by a marketing team takes; not only one marketing manager, but a web designer, copy writer, graphic designer, content writer, and social media manager (just to name a few).Think of your new marketing agency as an extension of your internal marketing team rather than a new branch of your company.
Full-service digital marketing companies are equipped with the skills and tools necessary for producing the best possible marketing strategy for your small or medium-sized business. What may seem like a large initial cost is nothing to the ROI it will produce both long and short term.
Follow Trends Easier
The digital world is a forever-changing organism, with updates, trends, and algorithms in a constant state of transition. Simply following Google’s Marketing Platform Blog illustrates the expertise required. Each marketing channel comes with its own complexities, and therefore requires its own unique strategy. An ample amount of resources are needed to stay on top of all the changes made within the marketing sector, that most businesses just don’t have. As we have already discussed, the cost to expand your team to handle each channel would be an egregious expense.
This is where hiring a digital marketing expert can be a great asset. Research of the latest and greatest trends in the industry is a fundamental operation in order for them to be successful. It is what allows them to thrive and cater their talents to your businesses’ unique strategy. SEO, social media, video, content, the elaborate list of strategies a business can use is endless, and the right agency follows the trends within each of them. The burden of your internal marketing team to focus on the day-to-day can be lifted, and they can then designate their time and efforts into other productive tasks that will help grow the business.
Space To Grow
Growth is vital for the long-term survival of a business. A growing business attracts talent, creates new investment opportunities, and establishes them from the competition. It also helps drive performance, and breeds an environment in which employees can allow their own careers to flourish. As we briefly mentioned in the last section, a digital agency has the capabilities to create that space for growth.
While the marketing agency is tackling the research, market analysis, trends, analytic interpretation, and a variety of other tasks within their scope, the company can focus on the big picture growth of the business; whether that is derived from an uptick in site traffic, new store locations, or social engagement. Not only that, but the agency more than likely has experience guiding other clients of theirs who have gone through a growth phase and can provide some valuable insights on how to mitigate the growing pains, if you will.
Scalability can be much easier with the outsourcing of certain objectives, and while it is possible to accomplish everything within the confines of your own organization, a digital marketing agency may just save your business time, money, and undesired stress.
It’s an Opportunity to Try New Ideas
Change is a good thing, even if we are sometimes reluctant to allow for it. Hiring a marketing team means accessing a treasure trove of ideas backed by years of experience. A digital marketing agency works with clients to determine the needs of their audience. From there, they use their vast expertise to pitch fresh, new ideas to give your business that edge it merits. This is your opportunity to assess the business plan from a whole new perspective. A fresh set of eyes at the business can help avoid complacent tendencies and bring about much-needed change.
As a small or medium-sized business, it’s important to market your business the right way. Each business has unique qualities, it just sometimes takes an experienced marketing team to notice them and bring them to the forefront. To learn more about how your business can benefit from hiring a digital marketing team, visit our projects page and see some of the work we have done.