SEO Strategy & The Importance of SEO Content Marketing

Search engine optimization, commonly known as “SEO,” is the practice of increasing the quantity and quality of website traffic by…

What Is SEO?

Search engine optimization, commonly known as “SEO,” is the practice of increasing the quantity and quality of website traffic by improving the site’s visibility in search engines like Google. SEO uses organic or unpaid methods to increase a site’s ranking and boost brand awareness. SEO is incredibly successful as it offers one of the most targeted forms of advertising on the market. Unlike traditional marketing methods like printed promotional material, mass emails, or paid advertising, SEO ensures a product or company pops up in search engines only when a user searches for a term relevant to the product or business. Companies with a solid SEO strategy have sky-high conversion rates compared to those who invest little time in their SEO efforts.

Why Is SEO Strategy Important?

Google’s algorithm is constantly in flux. Although it’s difficult to pinpoint its exact parameters, expert marketers like the team at PaintedRobot have a pretty good idea as to which practices do or don’t work in one’s favour. Search engines like Google assess several factors when determining a website’s potential to rank, including content that is relevant, accurate, interesting, and accessible by the general public. SEO is important to every business because it directly affects the number of users landing on a site and, consequently, the number of conversions occurring as a result.
With most people shopping and buying online, SEO has become a no-brainer for any company shooting for success. Think of SEO as your digital voice; it’s the medium through which you are able to share your brand’s personality to customers and prospects.

Why Do I Need to Commit to a Long-Term SEO Strategy?

Crafting an SEO strategy is a lot like building a house. At first, it doesn’t look like a much: a hole in the ground and a couple of steel bars for reinforcement. Slowly, as the foundation is built and walls are added, the house starts to take shape, and begins to resemble something recognizable. SEO works in much the same way: the efforts put in at the beginning do not immediately yield results. When it comes to boosting sales through a long-term SEO strategy, patience is truly a virtue. As the power of SEO builds and builds, a company can experience exponential growth.
Here are a few reasons why a long-term SEO strategy is imperative in the digital age:

• Content gets old, fast. Content is one of the largest factors taken into account when it comes to ranking in search engines. Fresh content is rewarded. Old content gets the boot.
• It’s the best way to keep tabs on competitors. You’re likely not the only company selling your star product or service. The ultimate goal of SEO is to outrank competitors and get to the top of the search result page. A key facet to SEO is researching what competitors are doing, and pushing your SEO strategy that much further.
• It helps build referential traffic. As a site grows in popularity, other sites may begin linking to it to boost their own SEO ranking. This is a gold mine, and one of the biggest indicators of a successful online business. It helps to build a considerable amount of trust between the consumer and the company.
• Google’s algorithm is always changing. Trends are fleeting. What was considered an excellent SEO tactic last year is nothing more than a brief memory the following year. Even the most well thought out strategies require tweaking over time. By committing to an ongoing SEO effort, you don’t leave any opportunity for competitors to overtake you. 

SEO is a key component to success for any online business. The team at PaintedRobot knows exactly what it takes to get your website to the top of search engine results. To learn more about our ongoing SEO efforts, get in touch with a member of the team today!

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