Case Study
Dundee Recycling
Transforming Dundee Recycling’s Online Presence
Background
Dundee Recycling, a prominent recycling service provider, faced a significant challenge with its online presence. Its existing website was outdated in design and content and failed to effectively reach its target audience. The site’s user experience (UX) was not intuitive, and the user interface (UI) lacked the modern appeal necessary to engage visitors and convey the brand’s value proposition. Most importantly, their site was not built to drive traffic and convert leads to sales.
PaintedRobot came on board to give their website a new life. Read along to see what we did and how we did it.
The Challenge
Create a modern site with branded design, engaging messaging, and clear user journeys. Each customer type and service that Dundee Recycling offers was treated with strategic care to convert the most leads into sales.
An outdated website that did not reflect the company’s expertise or commitment to sustainability.
A lack of targeted content for the various recycling services offered, making it difficult for users to find relevant information.
Poor UX and UI design, hindering user engagement and conversion rates.
Objective
Convert marketing traffic into leads and sales.
Update Design, Layout, and Messaging
Enhance the overall user experience and interface to make the website more intuitive and visually appealing.
Create Specific Services Pages
Create dedicated pages for each of Dundee Recycling’s services, tailored to speak directly to the respective target audience segments.
Setup Web Traffic Tracking
Develop a modern, responsive website that reflects Dundee Recycling’s brand identity and offers clear user journeys to each of its services.
Convert Web Traffic info Leads
Advise Dundee Recycling on a comprehensive web branding strategy that aligns with its mission and market position.
Our Process
Initial Consultation and Strategy
We began with an in-depth consultation to understand Dundee Recycling’s goals, target audience, and service offerings. This phase included market research to identify audience needs and preferences.
Design and Development
We leveraged modern web development frameworks to construct a responsive, user-friendly website. We prioritized mobile optimization and accessibility to ensure a broad user base could easily navigate the site.
Content Creation and Optimization
We developed targeted content for each service offered by Dundee Recycling, optimizing for both user engagement and search engine visibility. Each service page was designed to address specific audience questions and needs.
UX/UI Enhancements:
We implemented best practices in UX design to streamline navigation and improve the user journey. The UI was overhauled with a focus on aesthetics, incorporating brand colors, modern typography, and engaging visuals to enhance brand identity.
Testing and Launch:
We conducted extensive testing, including user testing sessions, to gather feedback and make necessary adjustments before the official site launch.
Feature Section
The “Our Process” section
The “Our Process” section was added to underscore Dundee Recycling’s streamlined and customer-friendly approach. It builds trust and adds value to their services by making recycling easy and transparent, encouraging more site visitors to become active recyclers.
Feature Section
Targeted Services Pages
We created dedicated landing pages for each of Dundee Recycling’s services, tailored to speak directly to the respective target audience segments.
Results
a modern design
Dundee Recycling’s new web design is fresh, modern and offers clear and simple user journeys.
+Service pages
ISpecific Services Pages have been successfully receiving engaged traffic and converting that traffic into leads.
All leads tracked
All calls, live chats and web form submits have their source data tracked and automatically pushed to a new opportunity in Dundee Recycling’s login of PaintedRobot’s Opportunity Boss Tool.
+ 725 new leads
Since the marketing effort began there have been 725 new leads ceated without the need to increase the ad spend from the original ad budget.
Feature Section
Dundee Recycling’s chatbot
Dundee Recycling’s chatbot is a digital concierge offering quick answers to common recycling queries. It’s a smart touch that spells convenience, ensuring every user’s query is a click away from a personalized solution.
Reflection
The transformation of Dundee Recycling’s website serves as a testament to the power of strategic lead generation and design. By focusing on the audience’s needs and leveraging modern web development practices, PaintedRobot’s work improved the site’s aesthetics, functionality, and effectiveness as a marketing tool.
This case study underscores the importance of a marketing website that is primed to turn visitors into customers. By aligning website design and content with a company’s strategic goals and brand identity, marketing efforts can truly resonate with the target audience.
Check Dundee Recycling
Website
See it for yourself!
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