Case Study
MKW Outfitters Marketing Site
MKW Outfitters is a commercial vehicle outfitter/upfitter located in Waterloo, Ontario.
Background
MKW Outfitters was aquired by new owners who had the vision and ambition to grow the brand and company to be the largest commercial vehicle upfitters in Canada. They manufactured their own “in-house” commercial vehicle upfitting packages but needed a web pressence that matched their vision and ambition.
The Challenges
Create a professional website that visually matches the ambition and vision that MKW has for its brand and company.
Showcase their custom-manufactured packages in a way that sets them apart from the competition and allows the user to interact with the designs and layouts.
Create a specific journey and page for the main target audience of Fleet and Leasing Managers to show them how MKW offers them more than the rest of the market.
Objectives
Modern and Visually Stunning Site
Design a high-performing and intentionally-designed site that highlights MKW’s professionalism and expertise at work.
Leverage High Definition Images and Videos
Set MKW’s web presence apart from the competition by using high-quality video footage and images that pose a higher barrier of entry for the rest of the market.
Custom Trade Package Pages
Show MKW’s custom-manufactured packages in a way that makes them look more professional, modern, and relevant than the competition.
Fleet and Leasing Management Page
Lead MKW’s core target audience to the pages where we can show them MKW’s specific products, services, and value proposition for Fleet and Leasing Managers.
Our Process
Revolutionizing MKW Outfitters’ Digital Presence
Vision Alignment & Web Presence
Our strategy began with a deep understanding of MKW Outfitters’ mission to establish themselves as Canada’s foremost commercial vehicle upfitters. Guided by the ambition to excel, we focused on developing a professional website that would parallel the company’s vision and distinction. The aim was to convey the excellence and precision of MKW’s in-house manufacturing prowess through a digital interface that epitomizes professionalism and signals its leadership in the industry.
Custom Experience & Brand Distinction
Once we understood the competitive landscape, we focused on showcasing MKW’s custom-manufactured packages in a way that distinguished them from the competition. By leveraging high-definition images and videos, we could highlight the meticulous craftsmanship and detail of MKW’s work, allowing users to interact with designs and layouts that set MKW apart in the market.
Targeted User Journeys
A cornerstone of our strategy was to design specific user journeys for the main target audience of Fleet and Leasing Managers. We developed a dedicated Fleet Management Portal that offers a tailored experience and shows how MKW’s services and products provide more value than other market players. This approach was designed to streamline the decision-making process for those with purchasing power.
Implementation of Modern Technologies
We incorporated modern design principles and technologies throughout the process to create a visually stunning site that informed, engaged, and converted visitors. With a contemporary and intuitive design, we ensured that the site’s aesthetic matched MKW’s forward-thinking brand identity.
Interactive 3d Design Files
Custom Manufactured Trade Package Pages emphasize the custom design and offer a 3-D drawing file section that allows users to interact with the packages to see every detail.
In house fabrication and design of our shelving and custom accessories
At MKW, we take pride in providing a necessary service for our customers. Offering uniquely designed packages specific to your trade or industry so you can trust your work vehicle is working optimally for you. Please visit our main page to discover the van package best suited to your needs. You can trust our team to deliver quality results and our expertise in the industry to exceed your expectations.
Results
Next Level Web
MKW’s Website and Digital Brand Equity went from 1.0 to the best in the industry.
Web Traffic Boom
We saw tens of thousands of views on all of their main pages, including Fleet Management, Custom Packages Pages, SUV Packages, and their NEW Fleet Management Portal!
Inbound Sales Rep
A new position was created to process Inbound Sales Leads coming from the website.
100s of Portal Orders
Hundreds of sale orders have been processed through the new Fleet Management Portal.
Fleet outfitting services
MKW Fleet
Management
Outfitting Solutions at Scale
Website resulted
Reflection
MKW had the vision, but they knew all parts of their business, brand, and image had to match that vision to move in the right direction and gain the momentum required to achieve their goals. They knew they needed to invest in their website and other digital assets and focus on running and growing their business. They partnered with PaintedRobot so that they could count on our guidance and professional results.
MKW is the fastest-growing commercial outfitter in Canada and has been set on a path to become the leader in their space in Canada. The competition will struggle to keep up as the main competitors are larger, more lethargic, and stuck in their ways that have worked for the past 10-20 years.
