Case Study
MKW Outfitters E-Commerce
MKW’s e-commerce store is a combination of over 550 Ranger Design drop ship products and inventoried items.
Background
MKW wanted to grow into the largest vehicle upfitter in Canada. To accomplish that vision, they wanted to sell their distributor’s and in-house-manufactured products online.
The Challenge
Develop an e-commerce store with clear and organized product categories, user journeys, and product filters so customers can quickly and easily find the products they need for their vehicle type. Integrate MKW’s existing ERP Tools to feed the e-commerce store as the parent data truth.
Organize the products into clear vehicle types and categories and design a shop page that makes finding the right product simple and easy for all users.
Integrate MKW’s ERP and e-commerce store with a two-way sync that allows its team to fully manage its website without having to log into it.
Build a dropshipping store that dynamically lists the quick-ship Ranger Design products. Create sales orders and forward any dropship orders to Ranger for shipping.
Objectives
Create a Functional and Intuitive Web Shop
Design and develop a professional and intuitive shop page to easily guide users to the products they need.
Connect to Business Tools
Create a two-way sync integration between MKW’s ERP and the e-commerce store.
Build Dynamic Product Page Templates
Design and develop dynamic product page templates that showcase and categorize products from the ERP in real-time.
Integrate Drop Ship Store
Build and add a dynamic and fully integrated drop ship store to sell products that are not kept in inventory.
Our Process
The Shop Page
Zoho Products/Sales Orders
Dynamic Product Page Templates
Ranger Drop Ship Items on webstore
Results
Professional Design & user experience
Through ongoing UX/UI testing, we have optimized the site’s ease of use and navigation.
Over $8k abandoned cart recovery
We created an abandoned cart pop-up with a discount for first-time customers that recovered significant revenue.
Fully integrated dynamic e-commerce store
The headless web store has created an unprecedented opportunity to grow and scale the business.
over $70k in drop ship orders & growing
Drop shipping products to customers without ever housing them as inventory has been incredible for revenue generation.
Reflection
PaintedRobot’s partnership with MKW Outfitters exemplifies how digital innovation can drive substantial growth in a traditional industry like manufacturing. We designed a dynamic e-commerce platform, fully integrated with MKW’s ERP system, to enhance the efficiency of product management and drastically improve the customer purchasing experience.
The ability to seamlessly sync inventory and manage orders without manual intervention allows MKW to focus on expanding its business and optimizing customer service.
This project underscores the transformative impact of integrating sophisticated digital solutions into traditional business models, setting MKW on a path to becoming the largest vehicle upfitter in Canada.
