Case Study
Speedside Contracting
A full-service contractor for all commercial property maintenance needs in Greater Kitchener, Waterloo, and Cambridge.
Background
Speedside was a successful small business contractor doing landscaping and property maintenance in the Greater Cambridge Area, but they wanted to grow. They were ready to win larger contracts with larger businesses and sell them mulch, soil, gravel, etc., from a small online shop to diversify, grow, and scale their sales.
The Challenge
Speedside was a small, owner-operated business, and they did not have much time to assist with or invest in website planning or content. They needed PaintedRobot to create a strategy for their marketing site and online shop with little to no images, videos, or content provided.
Objectives
Develop a strategy to position Speedside’s website messaging and service in front of its new target audience of larger and year-round property maintenance contracts.
Create a modern and professional site without the client input and content resources that we typically need to plan, design, and develop a successful marketing site project.
Build a site structured to receive paid marketing traffic to specific inside pages for specific services and make it easy to add or remove services quickly and easily if necessary.
Our Process
Establish Speedside as Full Service
Revamp the messaging and services to show Speedside as the only contractor a company needs for year-round service.
Leverage AI for Content
Leverage AI for image and content generation to fill in the gaps where we will not receive media content from the client.
Dynamic Services Templates
Create dynamic services custom fields that serve up the services cards and inside page content.
Create a Simple and Easy Web Shop
Mulch & Soil Store
Create a modest-budget web shop that allows Speedside to sell their mulch store products for pick-up and delivery.
Results
Visit Speedside Contracting’s
Website
and see how Speedside is upgrading its client portfolio and becoming a household name in year-round full-service commercial property maintenance.
Reflection
The site updates and renewed target audiences for Speedside Contracting presented a unique challenge because the Speedside team was busy operating their business and could not collaborate on the web project or provide media content.
PaintedRobot took this opportunity to leverage AI’s new capabilities to help us produce images and content, which enabled us to move forward with all of the service pages that we wanted to showcase to Speedside’s target customers and user profiles.
